Joe Pelonero, Senior Sales Manager of North America, Ingram Micro Professional and Training Services Division
As an IT solution provider, you’re probably well aware of the fact that trying to differentiate your business on the hardware or software brands you sell alone can be a difficult — and losing — proposition. In today’s competitive landscape, a better and more profitable alternative is to add professional and/or managed services to your hardware and software offerings. Joe Pelonero, Senior Sales Manager for North America at Ingram Micro, tackled this topic recently in his latest article: 7 Tips for Building Professional Services Success.
Pelonero’s article offers lots of solid and practical advice. One of my favorite tips was number 7, which is Tap Into Industry Groups and Influencers. Here’s what he had to say on that matter:
Knowledge is not only gained in the classroom but also by leveraging the expertise of peers. Many vendors, distributors, peer groups, and industry associations provide forums for sharing ideas, asking questions and discovering best practices to improve your practice. Many vendor partners also have communities with solution-specific information.
The demand for strong professional and training services continues to grow among your customer base. Applying the seven tips outlined above will shorten your learning curve and help you more quickly add new revenue streams to your business.
I couldn’t agree more. Over the years, one of the common threads I’ve observed among successful VARs, integrators, MSPs, and cloud service providers is that they’re actively involved in an industry association, a peer group, or both. A couple of years ago, I attended an HTG Peer Group meeting and had the opportunity to see first hand how IT solution providers can benefit.
I shared highlights from that experience in a previous blog I wrote, which I’d encourage you to check out if you’re not yet involved in a peer group: What Superstar MSPs Know That Mediocre MSPs Don’t.